The secret behind food in advertising

Frederick Linsmeyer • June 22, 2012 • Food and Drink, In Pictures

Most of us probably have a common question running through our brain when we go out for fast food – “why does my food look different than what’s advertised?” Well, McDonald’s Canada received that same question from a customer through their Our Food. Your Questions. web site.

Rather than responding in plain text, McDonald’s Director of Marketing, Hope Bagozzi, took a camera crew out to a restaurant and a photo studio to explain. There’s a bit of photographic trickery in making a simple hamburger look appetizing.

About Frederick Linsmeyer

A regular Coca-Cola drinking, hockey-watching, snow-shovelling Canadian, Frederick, aka Nephrus, loves his anime. Born and raised in Vancouver, British Columbia, Frederick runs amok between his hometown and the states of Illinois and Texas, spending time with friends, at anime conventions and looking for some good burgers or sushi.

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